Atium is developing an electrochemical technology for selective purification of mercury from industrial applications. It is a Swedish startup founded at Chalmers University of Technology.

Atium wanted a more distinct and organised graphical profile to make their presentations look more cohesive. Their visual identity didn’t need a total makeover, but needed to be looked over and tweaked. They also had an illustration that needed to become more clear and modern

We looked at other companies in the industry and realised that Atium didn’t need a groundbreaking and new design rather than a more modern version of its current one. We had to find a way to implement this modernity in different graphic elements such as icons and illustrations.

We took what we found in our research and made a few stylescapes to capture different directions we could take with the design. Then Atium gave us feedback on which elements they wanted and which they didn’t want. We also gave them a few examples of illustrations for us to work together to make more true to their product.

Our project culminated into a designsystem/graphical profile that Atium could use freely of to create future presentations with more uiformity. We gave examples of typography, icons, shapes and lines. We also provided the finished version of the illustration that simplifies how their products work aswell as a connected animation that further explains the process.